MicroPets

Web3 NFT Game
MicroPets is a Web3 NFT game where players raise, level up, stake, and trade adorable NFT collectables similar to Tamagotchi. 
+$207M
MarketCap
+50,000+
NFTs Sold
70,000
Unique Community Members
$2M+
Managed Marketing Budget

The Challenge

After a massively successful launch, fans demanded  to know “what’s next?” MicroPets’ holders demanded more utility and a clear plan for the future. The pressure was on to find a solution – and fast. But where to begin?

The Solution

Enter Petropolis, our vision to expand the MicroPets brand. Petropolis was a new metaverse that expanded the reach of MicroPets. The virtual space would be filled with valuable land, rich lore and storylines for holder’s NFTs. 


Complete Narrative Buildout:

Mapped stories for hundreds of hours of gameplay and character arcs tied directly to the NFTs to keep holders engaged.


Petropolis Commercial

Worked with award-winning studio to create  a Pixar-quality commercial to highlight the allure of Petropolis' Land Sale.


Product Expansion:

Developed over 100 unique pieces of content, including 3D models, trailers, and hype videos, to maintain excitement and engagement.

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The Results

Petropolis was a game-changer for MicroPets, boosting the market cap, selling out NFTs, and attracting new users. Even now, MicroPets holders see Petropolis as a prime example of the success that comes from bold, innovative moves.

Market Expansion

Market cap grew from $550K to $207M during our tenure.

Marketing Success

Petropolis commercial generated over 25M impressions.

Content Success:

The land sale commercial directly led to a 50% spike in market cap.

Increase In Volume:

$1B of DEX volume transacted alongside four sold-out lines of NFTs.
With CONV3RT's Creative Engine, our strategists will create a custom content plan for your brand and growth stage. We'll produce eye-catching videos, graphics, and social posts that stand out, seamlessly integrating with your team without added burden.

Let’s Connect

Book your free discovery call
On the call we will:
  • Discuss our Narrative Universe and Creative Engine
  • Walk through a brand strategy overview
  • Answer any questions you may have
  • Provide a tailored cost estimate